Empowering Employees on LinkedIn: Should you allow them to post or be themselves?
✨Empowering Employees on LinkedIn: Should you allow them to post or be themselves?
That's a question that many corporations are asking themselves and, IMHO, it's an easy YES.
It's time to break free from the common fear that if you encourage your employees to be active on LinkedIn, they'll be noticed, recruited, and leave. Sure that could happen, but if it does, they were probably already thinking of leaving. Happy employees don't just up and leave.
Let's challenge this notion together and explore the incredible benefits of training your employees to leverage LinkedIn for the success of your company.
🔍 Did you know that companies with active and engaged employees on LinkedIn are more likely to attract clients, employees, and build brand awareness? It's true!
Here are some compelling stats to consider:
1️⃣ 72% of B2B marketers state that building relationships with sales teams and employees on LinkedIn helps generate more leads and attract new customers. (Source: LinkedIn).
2️⃣ Employees who share content on LinkedIn have, on average, 2 times higher engagement with their network compared to their company's LinkedIn page. (Source: LinkedIn).
3️⃣ 92% of candidates trust an employee's word-of-mouth when considering a job opportunity. By empowering your employees to be active on LinkedIn, you can showcase your company's culture, values, and attract top talent. (Source: Edelman).
But let's address the elephant in the room. Why do companies trust their employees with security clearance and client information but hesitate to empower them to be professional on LinkedIn? It doesn't quite make sense, does it? 🤔
Here's the truth: employment isn't forever any more. People will eventually leave. i know you're a little hurt right now, but it's the truth.
But as their current employer, you have a choice. You can choose to empower your employees to find their voice and benefit from the free organic marketing flywheel that ensues.
Imagine a workforce of engaged employees who authentically share their experiences, expertise, and passion for your company. They become brand ambassadors, attracting clients, talent, and building brand awareness, all while showcasing the unique culture and value your organization offers. 🚀 #winwin
If you're an executive seeking to activate your employer's brand, empower your employees, and inspire them to find their voice on LinkedIn, let's have a conversation! Together, we can develop a tailored training program that equips your employees with the knowledge, skills, and confidence to represent your company professionally and amplify your brand's reach.
Don't let the fear of employees leaving hold you back. Embrace the power of LinkedIn, tap into the potential of your workforce, and create a thriving employer brand that attracts, retains, and elevates your organization to new heights.
If you’re ready to train your team on how to use LinkedIn without having them take another boring online course that is outdated let’s talk.
I offer customized training to meet your employees where they are at so they can meet their goals and achieve success for your organization.
Book a call to learn about my “Team Training”
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