How to Use Vertical Video on LinkedIn to Boost Your Engagement
In today's mobile-first world, vertical video has quickly become a powerful tool for connecting with your audience on social media. LinkedIn, known for its professional networking, is no exception. Leveraging vertical video on LinkedIn can elevate your brand, increase engagement, and help you stand out in a crowded feed. Here’s how you can use vertical video effectively on LinkedIn.
1. Keep It Simple
When creating vertical videos, less is more. Focus on one clear topic or message per video. This approach ensures that your audience isn’t overwhelmed by too much information at once. By sticking to a single idea, you maintain clarity and make a more significant impact.
2. Short and Sweet: 90 Seconds Max
Attention spans are short, especially on LinkedIn. To keep your audience engaged, aim to create videos that are 90 seconds or less. This time frame is perfect for delivering your message quickly and effectively, fitting seamlessly into the busy schedules of LinkedIn users.
3. Cut Out Dead Air
In the world of video, every second counts. Dead air—those unnecessary pauses, stutters, or irrelevant segments—can cause viewers to lose interest and scroll past your content. Edit your videos to remove any dead air, ensuring that your message is delivered smoothly and without distractions.
4. Include Captions
Many LinkedIn users watch videos without sound, whether they're in a meeting, commuting, or simply browsing silently. Captions are crucial for accessibility and help to reinforce your message. Make sure your videos have clear, easy-to-read captions that enhance the viewer’s experience.
5. Have a Clear Call to Action (CTA)
What do you want your viewers to do after watching your video? Whether it’s liking, sharing, commenting, or visiting a link, a clear and compelling CTA is essential. It drives action and helps you achieve the goals you’ve set for your video content.
6. Be Authentic
Authenticity is key in today’s digital landscape. People are craving real, relatable content, not overly polished or scripted videos. Show your true self, share your thoughts honestly, and connect with your audience on a personal level. Authenticity builds trust and helps you form genuine connections with your audience.
Final Thoughts
Vertical video is a powerful tool for enhancing your LinkedIn presence. By keeping your content simple, concise, and authentic, you can create videos that resonate with your audience and drive meaningful engagement. Start experimenting with vertical video today and watch your LinkedIn interactions soar.