Sales Pitches or aka SLAPS in the DM don’t work
A client of mine said she didn’t think DM’s worked anymore, because she wasn’t getting a great response. So we took a look at her message. I read it in 3 seconds and identified the problem- it was vague, boring and sounded like it was written by a robot.
Sales Pitches or aka SLAPS in the DM don’t work. They work on ruining your reputation, they piss off your connections and they are a waste of time. IMHO.
Instead try this:
1. Be authentic
2. Keep it short
3. Switch it up! Try sending a voice note or a video [must use mobile to do this]
Follow them, Ring their Bell and comment on their content BEFORE you drop in their DM’s.
Remember to use my 3C Method: Connect, Cultivate, Convert.
Connect with a variety of individuals, not just your ideal clients. There are amazing people on this platform.
Think of those…
🔷 you can help
🔷 you might learn from
🔷 you could collaborate with
Cultivate the relationships, don’t drop sales bombs on them. You’ll explode the relationship before it even gets ignited. [get what I did there? 😆]
Convert into new opportunities that help both parties. This isn’t always a sale. Truth be told more times than not, it’s giving FIRST. Make an introduction, refer them to a client, share an event that you think could help them grow their business. Maybe they would be a great speaker for an event [we speakers love getting recommended for those gigs!]
I’m curious as to what my very smart and savvy LinkedIn network has to say about this.
Can you still start conversations using DM’s? Or is it a dead zone?
What’s your biggest tip for making a DM successful on LinkedIn?
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