Getting Started with Marketing on LinkedIn
This is a question I am asked routinely at networking events, so I thought why not share it here. Iโd love to hear about your #1 tip for LinkedIn Marketing, so drop it in the comments๐
๐๐ก๐๐ญโ๐ฌ ๐ฒ๐จ๐ฎ๐ซ #๐ ๐ฉ๐ข๐๐๐ ๐จ๐ ๐๐๐ฏ๐ข๐๐ ๐๐จ๐ซ ๐ฌ๐จ๐ฆ๐๐จ๐ง๐ ๐ฐ๐ก๐จ ๐ฐ๐๐ง๐ญ๐ฌ ๐ญ๐จ ๐๐๐๐จ๐ฆ๐ ๐ ๐จ๐จ๐ ๐๐ญ ๐๐ข๐ง๐ค๐๐๐๐ง ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ?
1 piece? You know me, I like to over deliver so here are 8 tips.
1. Be Consistent - Rome wasn't built in a day and neither will your strategic network, influencers and referral partners. I tell my clients to spend 30 minutes a day on LinkedIn.
2. Connect Strategically instead of playing the numbers game. Sure it sounds great to say you have over 10,000 connections, but if theyโre the wrong connections who cares!
3. Share content that is valuable and helpful to your audience. Be a resource. It will help you be top of mind when they need your service or product or when they know someone who needs you #referralsource
4. Be authentic. Who you are online, should be who you are offline. Enough said.
5. Speaking of offline, take those relationships online to offline, by setting up phone or video calls or face-to-face meetings. That's what Maryrose Solis and I did, and then we became LinkedIn Local Hosts together. I am also on a mission to meet up in person or via Zoom with 2 people from my network each month.
6. Strategy- get one and use it for your content. Donโt overthink it or you will get stuck in analysis- paralysis!
7. Join or start a group- it's free and can help increase your visibility and credibility. Plus LinkedIn is now sharing updates from group members in notifications. So your posts from the group could be โfeaturedโ to your network.
8. Make sure you set up a Company Page- they revamped them and they are fantastic now! You can have a call to action like "visit webpage", โsign upโ โlearn moreโ and much more.
Tune in the for my Live Show, โBite-Sized Tips for Busy Entrepreneursโ the 1st and 3rd Wednesdays at 7pm PST. We broadcast on LinkedIn, Facebook and Youtube.
You can watch previous episodes here .
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