How to ROCK your Brand on LinkedIn
Before we proceed with unraveling the secrets to rock your brand on LinkedIn, I want to clarify a few things…
✅ FACT NUMBER #1:
Contrary to popular belief, LinkedIn is NOT the final (virtual) resting place of your resume.
✅ FACT NUMBER #2:
Although LinkedIn started out as the ugly duckling of the social media world, it has steadily gained significant renown over the years as THE hotspot for building connections business and entrepreneurial. I like to say that it’s turned into a beautiful swan!
✅ FACT NUMBER #3:
The guest I’m featuring in this episode is 100% none other than Viveka von Rosen!!
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Okay, so if you’re new to this (vaguely gestures at LinkedIn), Viveka is a real legend in the industry…
I mean, you SHOULD be with a moniker like, ‘THE LinkedIn Specialist,’ right?
And lest I forget to mention, she is also the Co-founder and Chief Visibility Officer of Vengreso - a leading digital sales company.
But despite this, Viveka von Rosen has continued to be every bit as down-to-earth as when I had first encountered her over 3 years ago in Social Media Marketing World.
So, yeah… I am 100% sure that you will not want to miss out on the pro tips she has for us today.
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THE BEST TIPS TO BRING YOUR LINKEDIN PROFILE LEVEL FROM NADDA TO TA-DAAA!
Here’s what NOT to do with your LinkedIn profile and what you NEED to do asap to get it to perform better.
There’s more to LinkedIn that meets the eye — recruitment is just one of the many hats it wears.
Figure out who you are, what you stand for, and how you can contribute to your community.
LinkedIn is a fantastic career-focused platform where you can build connections and engage with other highly capable professionals.
Pay close attention to the message you are projecting when structuring your LinkedIn profile — make sure your it’s consistent with your branding.
Update: We all get 240 characters in our headlines now!!!!!!! so use that space and write a descriptive yet intriguing headline that provides your visitors these key information: who you are, what you do, and how you can help them.
Share assets on your profile (e.g. samples of your work, testimonials, anything that would boost your credibility).
Don’t forget to include a Call-to-Action on your About Page.
Update your profile on a regular basis!
LINKEDIN LEAD GEN NINJA TRICKS:
Ads don’t work as well as organic traffic, but that doesn’t mean that you should omit ads in your marketing strategy.
LinkedIn incentivizes those who use their new features, so make sure you try them out — these updated functions usually have MORE juice, so take advantage of it.
Hashtags work!! So, take the time to research and use appropriate hashtags to help boost your engagement and other stats.
@Mention folks who are RELEVANT to your post… random mentions can get you ‘snoozed’ and nobody wants that!
You can save your videos by using unique hashtags to locate them (#lifehack).
Do your best to build a comprehensive FAQ post or create a library with saved videos to answer general client inquiries.
Always, always, always maximize the space and characters allotted for copy — you can never go wrong with well-thought out content.
Be courteous when addressing professionals. Make sure your posts have the following key elements:
A greeting
The problem
Make it relatable
Provide facts (preferably with bullet points!)
Have a compelling Call-to-Action
Remember that it isn’t just about the numbers, QUALITY is king!
Make sure you engage early on since that helps sustain the post’s momentum.
Videos are a great way to bring a personal feel to your branding, but don’t forget to include captions to make content accessible to as many folks as possible.
The best videos are usually about 30-seconds to a minute long, but if it must be longer, try to keep it in under 3 minutes.
It’s a good idea to breakdown larger video content to shorter ones since it makes it all the more easier for your audience to consume.
Native videos (i.e. not from other social media platforms) perform better, but sharing a YouTube video is better than not sharing any at all.